As a new brand it is vital to connect with the people, who are interested in our pieces. We wanted to enable Thema to experience hello'ben in real life, touch the sustainable fabrics, have a chat a...

Thanks to a fantastic team, it was a blast working with you and having our collection no. 01 come to life. Photography: David HäuserVideo: Oliver JuchemH&M by Hanna HamataModel: Hanna Fischer

We've managed to shoot the collection 01 in a beautiful location. It was way greener than we expected an "autumn-inspired" collection shooting to be, but who doesn't love a sunny day at the lake, n...

Part two of our Behind the Scenes post – please welcome Ava, the influencer dog of our beautiful model Kristin. Both are great on camera and especially Ava loves the spotlight and steals the show f...

We would like to take you on a journey, all the way back to the idea to create a conscious fashion brand. Within our "behind the scenes" section, we will update you with stories, pictures and video...