our approach to conscious fashion
When starting hello'ben, we were somehow called frustrated consumers. We love fashion and share a passion for beautiful things, but are also concerned with how we "consume" fashion. We think that genuine conscious fashion should represent a holistic concept.
sustainable, eco-friendly, and ethically responsible
Everybody is aware of the miserable conditions the fashion industry is dealing with; ecologically but also ethically. Whether you would like to call it slow fashion, ethical fashion, or sustainable fashion, we kept an eye on a countermovement to fast fashion and excessive consumerism within the recent years to learn something about an alternative.